Winsen Labs · Press & Brand
Brand assets and guidelines.
Everything you need to write about us or use our marks: the logo, the colours, and the type. Please keep the mark legible and give it room to breathe. Questions or something custom? hello@winsenlabs.com.
The logo
One mark. Green tile, white wordmark.
Our primary mark is the wordmark set in a moss-green tile. It works on light and dark. Keep clear space around it of at least half the tile's height, and never stretch, recolour, or rotate it.
Please do
- Use the supplied PNG at its native proportions.
- Give it clear space and a plain background.
- Use it small as a favicon or avatar; the tile holds up.
Please don't
- Recolour the tile or the wordmark.
- Stretch, skew, rotate, or add effects.
- Place it on a busy photo or a clashing colour.
Colours
Warm paper, near-black ink, one moss accent.
The palette is deliberately small. Moss is the only accent; the rest is warm neutrals.
Typography
A serif for display, a sans for reading, a mono for labels.
Three open-source families, all on Google Fonts. Headlines in Newsreader, body in Public Sans, eyebrows and metadata in IBM Plex Mono.
Display · Newsreader (Medium)
Reimagine and Rebuild.
Newsreader · weights 400 / 500 / 600 · also italic
Body · Public Sans
Winsen Labs builds the AI for financial services, manufacturing, logistics, and healthcare.
Public Sans · weights 400 / 500 / 600
Labels · IBM Plex Mono
WINSEN LABS · AN AI LABORATORY · 01 / 02 / 03
IBM Plex Mono · weights 400 / 500
Boilerplate
About Winsen Labs, in a paragraph.
Winsen Labs is an AI laboratory that builds the AI for financial services, manufacturing, logistics, and healthcare. It works with organisations on ideas AI has made newly possible, from early exploration through forward-deployed production builds. The lab has built Winsen One, role-specific AI for high-stakes operational work; Walle, an AI assistant on Slack; Platos, an open-source agent runtime; and Rocketman, an open-source in-repo project hub. It takes a small number of direct engagements each year and is building Winsen Academy, its school for working with AI. Winsen Labs is operated by Fanpit Technologies Private Limited.
Press and partnerships: hello@winsenlabs.com.